Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight. The relationship between a company and its public relation firm should be long-lasting. IF you change public relation firms periodically, the public may end up……
Attend a networking event and expect it to generate business * Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services * Treat your vendors poorly by not paying them on time or not communicating with them in a timely manner * Misunderstand the differences between advertising, PR, and promotion – and what they can and cannot do for your professional service firm * Underestimate……
When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive. Have you ever been around a sales person who seems to have everything going for him? He has no problem talking to people, people like him, he seems to meet all of his sales goals so effortlessly. This is not because he is lucky, or he was born with a……
If you are a loan officer or mortgage broker, you may be on the market for mortgage leads. If you have no interest in sharing these mortgage leads with anyone else, you may want to consider buying them exclusively. If you decide to buy your leads exclusively, you can plan on paying a bit more for them. As opposed to buying old or recycled leads in bulk or at two dollars……
If you are in direct sales, the money is all in the parties you do. You want your hostess and her guests to have as much fun as possible, but at the same time, you need to educate them on and interest them in your products. You may also want to plant the idea of one of them becoming a consultant. Party games can accomplish all of this while providing entertainment……
1) Ask everyone to arrive five to ten minutes early. This gives everyone time to socialize, obtain coffee, or organize materials before the meeting. It also ensures that everyone is present at the scheduled starting time. Make this part of the agenda. 2) Discuss sensitive issues with the key participants before the meeting. Use this as an opportunity to listen and gather information on the issues. From this you will understand……
When used effectively business cards can be a great marketing tool. In this article we will discuss 5 of the most effective ways that you can use your business cards everyday. 1. Be Creative. Be creative in the design of your business cards. Business cards do not just need to be bits of paper with your contact details on them. Be creative and give your business cards a use and purpose.……
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don’t, your marketing could be missing the mark, and you could be missing out on sales. Uncovering Your “Key Selling Point” This is the Single Marketing Message that……
Do unto others as you’d have them do unto you.” Don’t worry; I’m not trying to take you to Sunday school under the pretense of a business article! However, in one form or another we have learned this rule for as long as we can remember. Many people try their best to apply this rule in their everyday lives. But, how many of us try to follow such a simple principle……
You work for a company that has been going through a lot of changes and upheaval. Word is going around about lay-offs and you worry you will be next. If you’ve been an exemplary employee and the lay-off is not because of anything you’ve done, be sure you ask these three questions as you are being handed your Pink Slip: 1. Ask for a Letter of Reference. You can use this……
