A business name can be a huge factor in the ultimate success or failure of the entity. Unfortunately, many people fail to give a lot of thought to it prior to moving forward. There are many factors to consider including something memorable, a name related to your area of work and, potentially, the availability of the domain name. Married? Picking a business name is like getting married. You are going to……

Let’s face it…competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you’re always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business. 1. Implement Unconventional Marketing Strategies Standing out from the crowd is……

1) Identify Your Essential Competencies and Performance Metrics If I asked you to list all the essential competencies that YOU are in control of – the ones that are absolutely critical for you to be successful in your sales position…could you do it? For example… Essential Competency or not? ” Converting conversations to appointments? (yes it is) ” What about filling out paperwork? No! (That’s a related task) ” What about……

An answering service is what every small business needs. Anyone who has ever worked for a small business, or has owned a small business knows that the answering service is a true God send. Every time you are not able to answer the phone, you take the risk of losing business. With an answering service, you don’t worry about missing important calls. Whether its an emergency or just an important client……

In most promotional material, aside from the attractive colors and images, the content serves as the primary enticing factor that lures customers to visit your store or give you a call. Words are important in expressing your ideas. The shortest words are the best and the briefest sentences are best. You should remember that in creating ads a distinct and clear-cut impression is best expressed by short words and short sentences.……

Are you thinking about setting up your own business? Have you an idea for a new business but are unsure about how to proceed? If you have answered yes to either of these questions, this article could be of benefit to you. I am going to write about how to plan and create a successful small business. Many people are looking at ways in which they can become self-employed as they……

Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you’d like to think to small businesses. Since people like to do business with friends, it is important you help them to know what you do. Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best……

There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn……

Manager means to manage any work or an organization. To manage is not that easy. Imagine the size of some of the large organizations. Their turnover exceeds GDP of many countries. But the companies have to be managed effectively and efficiently and good managers are needed to do that. It applies to self-run businesses. If you don’t know how to manage your business, it will suffer. How to test yourself and……

Remember what it was like when you were a child and you wanted something? What did you do? I am willing to wager that you simply asked for it. In fact if you wanted something bad enough, I would bet that you asked and asked and asked. In fact you may have even claimed it when you were asking. If you have children now, I would like you to notice what……