You, like all marketers have a million and one things to do today! At the top of your priorities is marketing… finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be amazed at how fast you can create an effective salesletter. 1. Attention What……
Beginning a mobile food concession business is a very challenging but possibly rewarding business. It is not just a simple undertaking to be taken lightly. There are several things that need to be researched and done in order to truly begin a concession business in the right and legal way. There are licensing issues, decisions about food choice and location and equipment you are going to have to make. These are……
If you own or work for a credit repair business, or you are considering starting a credit repair business, you may have at one time or another considered purchasing exclusive credit repair leads. For starters, the purchase of credit repair leads is a wise choice for your company because the people that fill out these on line forms for credit repair are serious about getting their credit fixed. They are not……
These are simple and effective methods to increase your sales. You may think that you know what your customer wants, but do you really? Instead of assuming that you know, why not listen to the customer and ask questions to find out what it is that they REALLY want. 1. Give your customers benefits, not features. Your customers don’t want to know the ins and outs immediately of your products, they……
A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 ½ x 11, 8 ½ x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 ½ x 11 which is commonly used in creating product sheets or may be tri-folded if ever to……
As they approach retirement age, many baby boomers are considering alternatives to retirement. A growing number of them plan to forgo golf, travel and other pursuits to continue working through what have long been considered the retirement years. According to a report by AARP, 80 percent of those born from 1946 to 1964 plan to work after retirement. Some are taking this time of their lives to start a small business.……
Over the years I’ve read a hundred sales books with all kinds of different approaches and ideas. Some were very good and others left questions about their authors understanding of selling. When ever I found myself in a slump or things just didn’t seem to work the answer always seem to be in the basics. A great chef, master carpenter or champion athlete always seems to have a mastery of the……
Recognizing that the time had come to replace our hot water heater, my wife called our plumber to schedule an appointment. She placed the call at about 11 a.m. When the agent asked, “Would you be available between one and three?” Lori asked, “Which day?” The agent replied “Today of course.” Hearing a strange noise coming from our furnace, another call was placed. Again, the appointment was made and the problem……
Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among your key outside audiences leading to changed behaviors, which then help you achieve your managerial objectives. I mean, can……
Everyone knows that if you are to have a successful Internet Business, you have to create quality products that people will be eager to buy. But let’s say that you have already created your product and that you have started to generate a good income from it. You are obviously satisfied with the results you’re getting but still … if you could just get more traffic to your site, if you……
